I posted the video on my new real estate Facebook page (of course!)
A few days, later, I received a call from Tom Spychalski, the Manager of the local Realty USA offices. He explained that aside from being a manager, he also travels around the country doing marketing videos. He had seen my marketing, and wanted to grab a cup of coffee. We totally hit it off, and he gave me awesome ideas of ways to improve my video.
Tom also recruited me to come to RealtyUSA and develop a new leadership position - Career Development Specialist.
Though #1 in New York State, Realty USA’s 5 regional offices were stagnant and showing a lack of growth. My focus was to recruit and train new and established agents.
I didn’t have a ton of experience in real estate, thanks to The Power of the Pack, I did have extensive and award winning experience in creating recruiting and training systems.
Working in conjunction with Spychalski, my 5 underperforming offices saw 74% growth in revenue in less than 18 months!
74% growth in any company is spectacular! But, the #1 Top Dog growing 74% is almost unheard of, and earned me countless quarterly awards.
Newbies accounted for 46% of gross revenue!
Tom and I were a powerful team when it came to training, recruiting, managing, and marketing!
Like Promised, Tom Helped Me Improve My Video Marketing
I started with filming and editing.
Then moved in front of the camera.
It wasn't pretty at first...AT ALL!
But, bit by bit...
...I was getting better...
...and BETTER!
When Tom left our company to do marketing full time, I took everything he taught me and started to make it my own!
Soon after releasing this updated version of my island video, I was approached by casting producer of HGTV’s “ Lakefront Bargain Hunt”.
She had very narrow and specific criteria for the buyer demographics and properties. Unfortunately, this area is too small to support what she needed, so we weren't able to take it further.
But it was great, even just being nominated!
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